Advertising of therapeutic goods and health services by pharmacies
The Pharmacy Guild of Australia has updated their guide on advertising of therapeutic goods and health services by pharmacies. The document provides guidance for pharmacists considering promoting and advertising medicines, therapeutic devices and professional services.
Pharmacists should be aware that there are many laws that relate to advertising and pharmacy, including
Therapeutic Goods Advertising Code (No.2) 2018
Health Practitioner Regulation National Law
Competition and Consumer Act 2010
The guide includes a few tips for preparing promotional materials and details specific requirements for the advertising of particular therapeutic goods (analgesics, S3s, complementary medicines and sunscreens).
It’s not a substitute for legal advice on advertising and further information is available fro the TGA’s Therapeutic Goods Advertising hub https://www.tga.gov.au/advertising-hub
