Herbal and botanical therapies may be used for a range of purposes. Direct-to-consumer advertising may be limited by legislation.

Marketing of consumer health and food supplements requires particular care. 

Medicines Australia Code applies for advertising for prescription products. 

Different advertising controls are imposed on goods depending on their current Poison Scheduling status. S3 advertising controls are currently under review. Are you ready? 

Advertising of clinical services where therapeutic goods are utilised must also be conducted in a manner that complies with strict  requirements.  

Certain goods are designed to be used to help treat serious medical conditions. Restrictions on mentioning these conditions in advertising can be overcome with the right guidance. 

How the product is packaged or is to be used could determine how it is classified. These classifications can have a big impact on permissible advertising claims. 

How a food supplement is packaged or prepared may determine whether it is regulated as a therapeutic good. This could impact elements of the advertising. 

Although widely used, advertising of surgical devices to consumers is still restricted to ensure material is not misleading and promotes products in an ethical manner. 

Promotion of prescription medicines is limited to specific formats and techniques. Care must be take to ensure consumers are not in a position where they may be encourgaed to self-diagnose and self-treat serious medical conditions. 

Registered foods are often promoted for their medicinal uses. Understanding the limitations of permissible therapeutic benefit claims is a major challenge to some in the industry. 

Technical and Patient information leaflets are required to meet certain standards. The information may need to be tailored to the audience to whom these are directed.

To protect consumers, the National Law includes provisions about advertising regulated health services. Registered health practitioners are responsible for their advertising.