e-MAS will help you navigate the complexities of Therapeutic Goods, and Health Service Advertising legislation. The independent and objective service is available to businesses small or large, looking for detailed and expert instruction on medical advertising compliance.

All tagged natural

Jun 12

Jun 12 Can a medicine really be 'natural'?

Emi Gosling

advertising medicine, alternative medicine, consumer advertising

Can I still advertise these natural medicines?

If you’re time poor, the quick answer is probably yes provided the material isn’t misleading.

If you’ve got 5 minutes read on ….

Apr 25

Apr 25 What is Miracle fruit, and how could it be intergrated into healthcare?

Emi Gosling

advertising medicine, advertising notice, alternative medicine, science and technology

Miracle fruit? Could this help cancer patients enjoy their food again?

With no clinical trials having been conducted in Australia to test the fruit's protein effect the producers must remain careful with the promotion. The berries can be sold but, as the product Rubyberry is not registered with the Therapeutic Goods Administration they must be careful about the claims made.

Photo by PetitPlat - Stephanie Kilgast on Foter.com / CC BY-NC-ND