Understanding the Changes to the TGAC 2018
The principles underpinning the 2015 Code and the 2018 Code are similar. One of the key reasons for developing the 2018 Code was with the aim of providing clarification of certain requirements.
These specific requirements being to:
Identify traditional evidence base and describe the paradigm where used as basis for advertising messages and claims
Include specific messages for sunscreens that will reinforce commonly understood (but not always followed) public health messages. Reapplication of sunscreen, use being only part of sun-protection, adequate amount to be applied and sun avoidance being the primary way to protect yourself.
Ensure advertising is not inconsistent with current public health campaigns including following a healthy, balanced diet rather than relying on supplements and tonics to address inadequacies.
Other key differences impacting advertisers -
Mandatory information that is required to be included in an advertisement, and the statements that must be prominently communicated have been updated and clarified.
When referencing restricted representations, there is now an improved definition of what constitutes ‘serious’ and how it applies to medical conditions.
The 2018 Code stipulates that where an ingredient has a known (identified) health warning, this must be conveyed in the advertisement. The 2018 Code has also incorporated of the Price Information Code of Practice as a means of providing prescription medicine prices to consumers
Many advertisers are still coming to terms with the changes and what it means to their materials. If in doubt, contact the TGA Advertising directly or be in touch with an experienced consultant.
