e-MAS will help you navigate the complexities of Therapeutic Goods, and Health Service Advertising legislation. The independent and objective service is available to businesses small or large, looking for detailed and expert instruction on medical advertising compliance.
Social media platforms are a valuable tool for businesses but there are important considerations when therapeutic goods or health services are implicated.
Here is a piece I wrote recently for Retail Pharmacy Assistants e-magazine. Handling social media accounts in healthcare needs a different touch to our personal accounts.
The article covers rules, handy tips and typical scenarios. Enjoy! And you might even glean a few ideas to keep up the good work.
If you’re time poor, the quick answer is probably yes provided the material isn’t misleading.
If you’ve got 5 minutes read on ….
Needing guidance on the advertising of therapeutic goods and services? A couple of key differences between TGAC 2018 (2) and the TGAC 2015.
These issues are not new I know, but the opportunity exists to share these on-going concerns.
Inherently many of the services offered by pharmacies will incorporate use or supply of a therapeutic good. When promoting any of these services, the promoter should be familiar with legislation and take particular care to ensure the promotion remains focused solely on the service offered.
